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A design system for a conference about the impending arrival of the Euro. The system was based around artwork that I had commissioned by world-renowned illustrator Brad Holland. Inspired by the scene in 2001:A Space Oddysey where the apes stood in awe before the monolith, we posed figures around a giant coin in amazement and wonder to convey the sense of excitement and anxiety accompanying the introduction of the Euro.
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Event Poster and Brochure
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