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| The assignment was to design a direct mail system to introduce the Fresh Direct "Delivery Pass" rewards system. Because the Fresh Direct boxes have become such an icon on the streets of Manhattan, we decided to have the piece arrive in a "box" similar to the box that customers receive their groceries in. To get the details as close as possible to the real box, we used the templates for the real boxes as well as the shipping labels for addresses. « Back |
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